What will happen
An Anti-Rumours Campaign helps tackle common myths and misinformation about migrants, refugees and diversity. Community volunteers learn how to respond to rumours with accurate information, empathy and curiosity rather than confrontation. The campaign can include everyday conversations, social media content, posters, displays and public awareness activities that encourage people to question assumptions and learn more about their neighbours.
Who is involved
Volunteer anti-rumour agents
Community groups and residents
Schools, libraries and community centres
Local development and integration organisations
People with lived experience of migration
What are the steps in making it happen
Recruit volunteers interested in promoting inclusion.
Provide anti-rumours training and resources.
Identify common myths, stereotypes and misconceptions in the community.
Practice respectful and evidence-based responses.
Use these skills in everyday conversations and community settings.
Create posters, displays and social media content that challenge common myths.
Bring volunteers together regularly to reflect, learn and share experiences.
Inclusion Tip
Focus on curiosity and dialogue rather than winning arguments. Feeling listened to and respected is important to every human.
What resources are needed
Training sessions and facilitation
Fact sheets and conversation guides
Poster and social media templates
Meeting space for volunteer support and reflection
What are the logistics in getting it off the ground
Start with a small group of committed volunteers. Provide practical training, identify common local myths, and create simple materials that can be used in conversations, community events and public spaces. Schedule regular check-ins so volunteers can share what they are hearing and support one another.
How you'll know it's working
Community conversations become more informed and respectful
More people engage with campaign materials
The campaign attracts additional volunteers and partners
Participants report greater understanding of diversity and migration
Link to examples
Barcelona Anti-Rumours Strategy – a pioneering programme that trains anti-rumour agents and uses public campaigns to challenge stereotypes and misinformation.